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A woman holds up a sign directed at this year's King Neptune, Adam Richman of the Travel Channel's "Man V. Food," during Coney Island's 2011 Mermaid Parade, a celebration of the sand, the sea, the salt air, and the beginning of summer, as well as the history and mythology of Coney Island, Coney Island pride, and artistic self-expression, held at Coney Island in Brooklyn, New York, 18 June 2011.